Umbro unveiled its first ever branded iPhone application.

It is named the “UmbroChants” (pic.) and as many different things this time is devoted to football and to the World Cup 2010.

The UmbroChants lets a user create, record and share his/her own chants and has one unique feature: being recording, the voice is being played back, and it seems, that a big crowd is bellowing to this chant.

The result could be saved on a phone, e-mailed to friends, etc.

Try it here. It’s free.