Old Spice chose two interns and sent them on a tour to experience “where freshness smells from”.

source: oldspiceadventureblog.tumblr.com

These are Jonathan Ronzio (@FreshAsRonz), who believes his life revolves around adventure and Zach Scheel (@OldSpiceFiji ), born and raised along the muddy banks of the Little Miami River.

Together they will accept the creative challenges such as building a snow sculpture in the shape of the Matterorn with several sticks of Old Spice Matterhorn frozen inside, designing a hat from palm fronds, incorporating a stick of Old Spice Fiji as part, etc.

All tryings and adventures will be documented and could be followed on a new Old Spice’s blog oldspiceadventureblog.tumblr.com (pic.).

Everything has been just begun.

21 april 2009 | 10 june 2009 | 22 june 2010

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On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

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