To the World Cup 2010 Nike unveiled an epic football video Write The Future that quickly became the viral one.
source: facebook.com/nikefuture
Now on Facebook and Twitter, in the Chinese chat QQ and Mxit, a South African app for instant messages, the brand offers to mark a footballer who writes the future right now and in the best manner.
On Twitter these messages and wishes could be followed by the branded #nikefuture hashtag, and any user could support his/her favourite football player sending a note with a branded app Nike Football.
Just take into account that your messages should be short (only 57 symbols), inspiring and written on one of 12 languages, such as Chinese, English, French, German, Greek, Italian, Japanese, Korean, Portuguese, Russian, Spanish and Turkish.
Nike chooses the best tweets and shows them over the Johannesburg's towering Southern Life Center building (video):
The brand says, all tweets are seen from distances as far as 2,5 kilometers away.
On April 23rd, 1516 the Reinheitsgebot was accepted.
It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.
