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RETAIL SERVICES BRAND HISTORY      
McDonald's

On June 30th, sitting on the beach of the Lake Zurich in Switzerland, one could see a light hearts which were blowing up one after another (video).

source: mcflurry.ch


In this way McDonald’s celebrated the arrival of its new McFlurry to 148 restaurants in Switzerland and Liechtenstein.

These hearts were named love messages, and about 4 000 of such messages were sent. You can add your own one too, sending a heart to your friends on mcflurry.ch (pic.).



McDonald's history

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02 december 2009 | 13 december 2009 | 30 june 2010
Comments
On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.


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