June 21st is the summer solstice, the longest day of the year.

source: facebook.com/malibu.rum

Since ancient times, when a year was divided in two parts, it was also the first day of summer and till now was celebrated in different countries. It means that brands launch special events this day, and Malibu used its online branded radio MaliBoom Boom to meet this day with a joy.

The broadcast could be seen on Facebook – on the brand’s page facebook.com/malibu.rum (pic.) where Malibu collects votes to make this day a national holiday.

It should be marked that this is the first of this kind Malibu experience. Malibu has prepared it in advance, asking its Facebook fans to compose the list of DJs.

Malibu history

13 april 2010 | 27 april 2010 | 21 june 2010 | 02 july 2010

Comments

On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

The history of brands

Absolut Anheuser-Busch Asahi Bacardi Bacardi Limited Baileys Beck's Bombay Sapphire Budweiser Campari Camus Captain Morgan Carlsberg Ciroc Courvoisier De Kuyper Diageo Glenfiddich Grant's Grolsch Guinness Heineken Hennessy Holsten Jack Daniel's Jameson Johnnie Walker Ketel One Malibu Miller Pernod Ricard Peroni SABMiller SKYY Smirnoff Stella Artois Svedka Tuborg Wyborowa

SPIRITS

14 july 2010
ABSOLUT “BLACK TIE”. A BRAND NEW LIMITED EDITION PRODUCT BY ABSOLUT…

02 july 2010
MALIBU MAKES YOU A BARMAN, DANCER OR DJ. AT LEAST ONLINE…

29 june 2010
ABSOLUT WILL TELL A RETRO-STYLE STORY WITH ALI LARTER…