During its f8 conference Facebook announced a lot of new features for site owners.
source: levi.com
For instance, the brand presented a number of Social Plugins. Powered by the Open Graph, these new plugins include a “Like” functionality, Activity Feed and Recommendation widget that bring friends, social activity and relevant interactions to any site off of Facebook.com.
Levi’s became one of the first brands which adopted these features on their branded web sites.
Now, visitors of the levi.com will have a customized shopping experience (based on consumers’ “Likes”), information about “Top-Liked” products across consumers’ networks, etc. When logged, a visitor will see a Friend Store with a list of this/her friends’ favorite Levi’s products and a possibility to seamlessly shop with friends.
It works so:
Levi’s says “this Facebook’s integration will change the way people shop online and also make buying jeans more fun”.
