Last year, to July 4th, the Independence Day of the United States, Levi’s created its “Go Forth” campaign about America and Americans – those which we know from the old films with a pioneering spirit and those who are in the process of building the new America.
source: workshops.levi.com
This year, the brand proclaims "We are all Workers" and offers its fans to roll up their sleeves and to get down to work to change the life for better.
The muse of a new campaign is Braddock, a town embodying the demise of the blue collar base that is taking radical steps to reverse its decay.
To contribute to the real change in Braddock, Levi’s is committed to funding the refurbishment of Braddock’s community center and supports the Braddock’s urban farm which supplies produce to local area residents at reduced costs.
And the echo of these changes will be heard across the Americas from the top of Canada, throughout the United States, Mexico and South America. It means the launch of Levi’s Workshops – a new approach to integrating community involvement with retailing.
These workshops will serve as community-based extensions of the “Go Forth” campaign and will focus on a specific craft including printmaking and photography, with forums where local pioneers in design, sports, technology, sustainability, and other interests can engage and collaborate.
The preview of Levi’s Workshops could be seen on workshops.levi.com (pic.) where users could also design Levi’s inspired bandanas.
On April 23rd, 1516 the Reinheitsgebot was accepted.
It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.
