This year the brand is bringing back this signature bottle to celebrate its holiday, its Irish heritage and to remind consumers about one of the most Irish cocktails in the world – Irish Mule. The cocktail is created with Jameson Irish whiskey, ginger beer, fresh lime juice, Angostura bitters and finished with a wedge of lime.
But this is not all.
On March, 17th from the early morning till midnight Jameson is going to hold a Jameson Global Broadcast.
It means that DJs from radio stations around the world will come and spend the St Patrick's Day in Dublin to broadcast their shows live at the Old Jameson Distillery. The reason is really simple: it was John Jameson’s grandson Guglielmo Marconi who invented the radio:).
The full list of radio stations could be seen at
jamesonwhiskey.com/stpatricksday. Also, at
globalparty.jamesonwhiskey.com one can follow Jameson’s global celebrations devoted to the St. Patrick’s Day and sent messages.
The globalparty-project was created by
Stephen Walsh (who shot it),
Niall Staines (who designed it),
Devon O. Wolfgang (who built it).
Jameson history