It is a limited edition Hennessy's Very Special Cognac (pic.) in flask sleeves protected by a silicon "skin" in several colors, including green, red, purple, yellow, etc.
The product has a slim profile which makes it easy to transport and store. It is durable and reusable, while the different sleeve color options allow for an interchangeable look.
Hennessy tells, the product looks like a fashionable detail and appeals to the modern generation of cognac consumers.
On April 23rd, 1516 the Reinheitsgebot was accepted.
It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.