Recently Heineken brought online the possibility to create the very personal Heineken bottle, available in its offline branded store “Heineken. The City” , opened in 2008.
source: heineken.ie
Now on heineken.com/YourHeineken (pic.) or on the Heineken’s FB page one can choose a design sample, select a style or subject, add some words and order a personalized Heineken 6-bottle pack.
To celebrate the launch of this option, Irish designers and brand fans were offered to think about some Irish cities and their characters. It means, what image a city has to its residents and guests, and how its spirit could be recreated with the city inspired Heineken bottle.
The brand tells, the most successful ideas will be shown on buildings in Cork, Galway and Dublin which will be turned into blank canvases for local creative talents.
On April 23rd, 1516 the Reinheitsgebot was accepted.
It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.
