Last year on a grand scale Diageo celebrated the 250th anniversary of Guinness, one of its oldest brands.

source: guinness.com

That time in honour to the brand’s founder Arthur Guinness September, 24nd became the Arthur’s Day and this day was supposed to be a big every year be-in .

It seems, this September one should wait a huge festival again, because on guinness.com Guinness began to gather musical bands and artists to play on this year Arthur’s Day parties.

Submissions are accepted here till July, 8. And don’t forget the last year celebrations:

Guinness history

16 march 2010 | 23 march 2010 | 29 june 2010

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On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

The history of brands

Absolut Anheuser-Busch Asahi Bacardi Bacardi Limited Baileys Beck's Bombay Sapphire Budweiser Campari Camus Captain Morgan Carlsberg Ciroc Courvoisier De Kuyper Diageo Glenfiddich Grant's Grolsch Guinness Heineken Hennessy Holsten Jack Daniel's Jameson Johnnie Walker Ketel One Malibu Miller Pernod Ricard Peroni SABMiller SKYY Smirnoff Stella Artois Svedka Tuborg Wyborowa

SPIRITS

14 july 2010
ABSOLUT “BLACK TIE”. A BRAND NEW LIMITED EDITION PRODUCT BY ABSOLUT…

02 july 2010
MALIBU MAKES YOU A BARMAN, DANCER OR DJ. AT LEAST ONLINE…

29 june 2010
ABSOLUT WILL TELL A RETRO-STYLE STORY WITH ALI LARTER…