In Germany Durex launched a really unusual video project.

source: durex-lovebox.de

It is named Virgin Diaires and is focused on virgins' thoughts and feelings about this touchy subject, such as the first time, sensations, etc.

It will be a branded reality show on a local youth TV station and also online project could be seen now on durex-lovebox.de (pic.). Also, its launch coincides with the Durex appearance on Twitter:

Now, you can follow Durex tweets with @DurexGermany

The base of the project is clear – the brand wants to be with consumers from the very beginning.

Durex history

09 july 2009 | 14 december 2009 | 07 june 2010

Comments

On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

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