It’s not a top secret, that for many world brands their Facebook pages have more content, news, sweepstakes or announcements targeted to the American consumer, while “regional” or “country” pages are found much more rare.
source: facebook.com/dietcoke
Now, we can add one new to the “regional” list: Coca-Cola created a pan-European content hub for its Diet Coke fans on Facebook.
Landing on facebook.com/dietcoke (pic.), visitors should mark their country which defines the content they would see:
For instance, now the choice brings a user to the “Love It Light” club, filled with news, gossip, fashion, music, humorous content and advices. Such as “when you hesitate about buying the very expensive heels, try to think about this purchase as your investment to develop the fashion industry”:).
All advices come from Eleanor, Bernadette and Irene, marionette puppets and Diet Coke’s brand ambassadors. They are already known to internet users since March, when Coca-Cola and ASOS launched their “Love It Light” fashion online destination in Britain.
On April 23rd, 1516 the Reinheitsgebot was accepted.
It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.
