Ciroc brand owned by Diageo and Sean “Diddy” Combs, an American record producer, rapper and actor, will launch two new products.
source: cirocvodka.com
These will be coconut and red-berry varieties planned to be presented in the USA.
It should be marked that since the agreement with Sean Combs in 2007, Ciroc volume sales climbed to 400 000 cases in the year (in first half of 2007 these were 60 000 cases).
