Barilla and Disney combine forces in a new promo campaign.

source: disney.go.com/piccolinismiles

The partners have launched the “PiccoliniSmiles” online project devoted to smiles and Barillla Piccolini pasta (“small” in Italian).

Visitors of this site could schedule personalized phone calls from popular Disney characters including Mickey Mouse, Minnie Mouse, Donald Duck and Goofy, know some Italian words and expressions (pic.), choose an Italian pasta recipe or create art pieces with a digital painter and pasta pen.

Barilla reminds its Barillla Piccolini pasta was launched in April, 2008. The line contains five pasta sorts such as Mini Farfalle, Mini Penne, Mini Wheels, Mini Fusilli and Mini Ziti.

Barilla history

20 january 2010 | 10 june 2010 | 16 june 2010

Comments

On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

The history of brands

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