Ginza is the home of the Tokyo's oldest and most prestigious department stores, showrooms and bars.

image: stephendavidsmith.net

Now this district has one more unusual destination and one more unusual bar. It is the Asahi Super Dry Extra Cold Bar, the branded beer bar that would be opened till the end of summer.

It is interesting for two minus temperatures: the temperature of the Asahi Super Dry beer served (-2°С) and the interior temperature of the bar being showed outside to invite tired from the hot weather consumers. It’s about -9,8°С (pic.).

Asahi history

09 april 2010 | 10 june 2010 | 22 june 2010

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On April 23rd, 1516 the Reinheitsgebot was accepted.

It is the famous beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer and is mentioned in many beer brands’ history.

The history of brands

Absolut Anheuser-Busch Asahi Bacardi Bacardi Limited Baileys Beck's Bombay Sapphire Budweiser Campari Camus Captain Morgan Carlsberg Ciroc Courvoisier De Kuyper Diageo Glenfiddich Grant's Grolsch Guinness Heineken Hennessy Holsten Jack Daniel's Jameson Johnnie Walker Ketel One Malibu Miller Pernod Ricard Peroni SABMiller SKYY Smirnoff Stella Artois Svedka Tuborg Wyborowa

SPIRITS

14 july 2010
ABSOLUT “BLACK TIE”. A BRAND NEW LIMITED EDITION PRODUCT BY ABSOLUT…

02 july 2010
MALIBU MAKES YOU A BARMAN, DANCER OR DJ. AT LEAST ONLINE…

29 june 2010
ABSOLUT WILL TELL A RETRO-STYLE STORY WITH ALI LARTER…