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FOOD BRAND HISTORY      
M&M's

“The idea for M&M's was born when Forrest Mars encountered soldiers who were eating pellets of chocolate that were encased in a hard sugary coating to prevent them from melting…” about M&Ms brand

18 june 2008 M&M’s offers to eat friends and opponents. The brand launches its option of the real personalization...
 (18.06.2008 | read 1071)
11 august 2008 M&M’s changes the formula, the view and the packaging. The brand follows the tendency of premiumization…
 (11.08.2008 | read 889)
27 november 2008 M&M’s as a material for making portraits. About 1 000 M&M’s chocolate candies were needed to create the face of Eminem…
 (12.12.2008 | read 795)
19 january 2009 M&M’s says “I love you” in different languages. The brand is preparing for celebrating the Saint Valentine’s Day…
 (19.01.2009 | read 912)
23 april 2009 M&M’s and NBA. Candies for basketball-lovers…
 (23.04.2009 | read 774)
26 may 2009 M&M’s collaborates with Disney…
 (27.05.2009 | read 1269)
02 april 2010 M&M’s candles. The new Mars’s licensing agreement…
 (06.04.2010 | read 1407)
21 june 2010 M&M's tells about its new, sweet and salty page…
 (24.06.2010 | read 248)
 
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RESEARCHES
23 june 2010
SPORTWEET FOR TWITTER BRANDS’ ACCOUNTS…
20 june 2010
HEINEKEN COMPOSED A LIST OF HOT TOPICS, MEN DISCUSSED WHEN GET TOGETHER WITH THEIR MATES…
30 march 2010
DUREX ASKED BRITONS ABOUT SEX, THEIR SEXUAL HABITS AND PASSIONS…
29 march 2010
NPD GROUP CAREFULLY LOOKED AT IPAD POTENTIAL CONSUMERS. WHO THEY ARE? WHAT INCOME DO THEY HAVE?…
25 march 2010
ETHISPHERE NAMED THE MOST ETHICAL COMPANIES IN THE WORLD…
25 march 2010
EBLA NAMED BUSINESS LEADERS OF THE YEAR. SABMILLER, GEOX, BURBERRY…
22 march 2010
CROWD SCIENCE ON BLACKBERRY OWNERS. 40% OF THEM PREFER IPHONE AS THEIR NEXT SMARTPHONE PURCHASE…
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