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BRAND HISTORY
Heineken
“Beer is all about enjoyment…”
the brand values of Heineken
28 january 2008
Heineken and Efes Breweries International create a joint venture in Uzbekistan…
(28.01.2008 | read 1691)
25 march 2008
Heineken acquires Drinks Union in Czech Republic (Zlatopramen)…
(25.03.2008 | read 1700)
22 may 2008
Heineken acquires Rechitsa brewery in Belarus…
(22.05.2008 | read 1546)
23 may 2008
Heineken about the beer “AuthentiCity”. A brand campaign from Leo Burnett Sydney…
(23.05.2008 | read 1513)
28 october 2008
Heineken reopens its Heineken Experience after a big reconstruction…
(28.10.2008 | read 1807)
19 january 2009
Heineken takes the UEFA Champions League Trophy to Africa. The brand announced the series of Heineken Trophy events…
(19.01.2009 | read 1508)
25 january 2009
Heineken has presented the beer designed by Bas Kosters. In this way Heineken marked the Amsterdam International Fashion Week…
(28.01.2009 | read 890)
23 march 2009
Heineken endorsed the CEO Water Mandate…
(24.03.2009 | read 770)
26 march 2009
Heineken finds bars and plans parties…
(29.06.2009 | read 1252)
28 april 2009
Heineken opened a site for creation of personalized bottles…
(29.04.2009 | read 912)
05 may 2009
Heineken built its own Colosseum in Rome. It is devoted to the UEFA Champions League final…
(05.05.2009 | read 1571)
11 may 2009
Heineken designed by Ora Ito. It is “Heineken Green Line”…
(13.05.2009 | read 1438)
23 june 2009
Heineken is fond of murals…
(25.06.2009 | read 1417)
24 june 2009
Heineken launched a new site for Heineken Regatta Curacao…
(26.06.2009 | read 1296)
01 july 2009
Heineken about Eva Longoria and baskeball…
(13.07.2009 | read 1269)
02 july 2009
Heineken launched a new site…
(05.07.2009 | read 1281)
07 july 2009
Heineken has one more story about What Men Really Want…
(09.07.2009 | read 1322)
11 november 2009
Heineken shows the crier, the fighter, the sleeper, the groper and the exhibitionist. The brand counts 5 “it’s enough” signs again…
(19.11.2009 | read 1344)
17 november 2009
Heineken gets the TEA award. “For the outstanding achievement in the field of brand experience”…
(19.11.2009 | read 1346)
07 december 2009
Heineken expands in India…
(07.12.2009 | read 1347)
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RESEARCHES
23 june 2010
SPORTWEET FOR TWITTER BRANDS’ ACCOUNTS…
20 june 2010
HEINEKEN COMPOSED A LIST OF HOT TOPICS, MEN DISCUSSED WHEN GET TOGETHER WITH THEIR MATES…
30 march 2010
DUREX ASKED BRITONS ABOUT SEX, THEIR SEXUAL HABITS AND PASSIONS…
29 march 2010
NPD GROUP CAREFULLY LOOKED AT IPAD POTENTIAL CONSUMERS. WHO THEY ARE? WHAT INCOME DO THEY HAVE?…
25 march 2010
ETHISPHERE NAMED THE MOST ETHICAL COMPANIES IN THE WORLD…
25 march 2010
EBLA NAMED BUSINESS LEADERS OF THE YEAR. SABMILLER, GEOX, BURBERRY…
22 march 2010
CROWD SCIENCE ON BLACKBERRY OWNERS. 40% OF THEM PREFER IPHONE AS THEIR NEXT SMARTPHONE PURCHASE…
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